We’re super excited to announce the Business of Music Essentials, an online workshop series, in partnership with Paisley Blues Festival!
This series focuses on the essential aspects of the music business. From touring to producing; networking to promotion – these 3 workshops will give you the opportunity to participate in an intimate workshop with top industry professionals who – like you – started with picking up their first instrument and have worked hard to become nationally and internationally recognized artists and producers!

Our workshop series is set at $25 per workshop! Space is very limited as we will only have 20 tickets available per workshop!
Purchase tickets here: https://forms.gle/dzeZABiwBxYq6zJn7

Financial assistance is available for those who may not be able to participate due to the costs of these workshops. To apply, have your mentor or teacher send an email to: summerfolkyouthdiscoveries@gmail.com explaining your situation as well as how you would benefit from these workshops. (Limit 1 workshop subsidy per person.)

WORKSHOP DESCRIPTIONS:

Workshop #1: Treasa Lavessaur – Networking 101. September 14th, 7pm
Treasa is a JUNO-nominated singer-songwriter and passionate artist-educator. She is a regular columnist on CBC’s The Next Chapter, a graduate of Ryerson Theatre School’s acting program, and a long time collaborator with Fixt Point Theatre. Currently Treasa coordinates the Developing Artist Program at Folk Music Ontario, and serves as the Outreach Manager for Folk Alliance International. She works as a program coordinator and in class music instructor for An Instrument For Every Child, and recently developed and facilitated a week-long bilingual virtual camp as part of Theatre Direct’s Balancing Act Project.
This hour long workshop will focus on the essential aspects of networking in the music business. From how to get considered for festivals to how to navigate and network at conferences and events. Ultimately – how to get your music noticed by promoters and artistic directors for a variety of music events!

Workshop #2: Danno O’Shea – Booking Agents and Touring! September 21st; 7pm
Danno is a full time music agent and owner of Vegas Funeral Records. He is the founder of the international touring 12 piece brass funk crew, My Son the Hurricane. Danno makes his career as an agent for large sized bands and solo acts.
Since the inception of Vegas Funeral Records in 2016, he has created a small roster of artists and has quickly solidified over 250k in bookings per year, all while educating promoters on new artists and helping create a strong revenue stream for touring bands. Danno has always been interested in furthering his education and received management and agent training at Canada’s Music Incubator in Toronto, Ontario.
This workshop focuses helping other artists and managers. This intimate workshop discusses royalties, rights, agents vs management and when to use them, publishing, licensing and many other facets of the music industry.

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Workshop #3: Gianni Nicassio – Investing in Yourself! September 28th; 7pm
Gianni “Luminati” Nicassio is a Record Producer, Song Writer, Video Director and core member of the band Walk off the Earth. Hailing from Ontario Canada, his musical productions and writing earned him multi-platinum status in 6 countries. He wrote and co-produced the song Red Hands that reached number 1 on AAA US charts in and # 16 on the Hot AC US charts. The song I’ll Be There that he co-wrote and co-produced reached Gold status in Canada in 2020. His musical works also include an assortment of collaborations featuring artists ranging from Steve Aoki to Snoop Dogg. He has directed over 300 music videos that collectively surpass 1.5 billion views on YouTube.
This intimate workshop focuses on what the first steps should be to take your music career into your own hands. Not relying on booking agents, record labels & managers to jumpstart your career – instead investment in YOURSELF!
Gianni will also discuss understanding social media and its significance in your career; gathering inspiration from other artists in your lane; finding other people with similar passions and goals; and gathering honest feedback about your art from people outside your circle!