Alex Cuba, is a Cuban-Canadian singer-songwriter who sings in Spanish and English. He has won two Juno Awards for World Music Album of the Year in 2006 for Humo De Tabaco, and in 2008 for his second album, Agua Del Pozo. In 2010 he won the Latin Grammy for Best New Artist.

From his earliest years, he was immersed in music. Alex’s first stage appearance on national TV was age of four, playing claves in a group directed by his father. Alex went on to study guitar, tres, percussion and bass.

He was born in Artemisa, Cuba (1 hour west of Havana) and now lives in Smithers, B.C. (14 hours north of Vancouver). Musically, he lives everywhere in between. His trademark sugarcane-sweet melodies, pop-soul hooks and rock chords subtly subvert commonly held notions of what Cuban music is.. Not tied to tradition, this Cuban-Canadian prefers his vintage Gibson over el sencerro (cowbell) anytime. Forgoing conventional stereotypes that typify much of the Latin music landscape, Alex is instead defining his own “Latin Soul” genre.

With a heart as big as his retro ‘fro, Cuba takes it all in stride and focuses on what he does best: crafting songs that cut through linguistic and cultural barriers like a machete through sugarcane.