The story of The Once is one of growth, propelled by the rare chemistry that comes from a decade of writing and touring together. Their songs have been placed in international film and television, they have YouTube videos with millions of hits, and there’s a trail of trophy nominations and wins from the East Coast Music Awards, the Canadian Folk Awards, and the JUNO Awards in their wake.
Since first hitting the road in 2009, The Once has earned one of the most loyal followings in the country. Ask their fans why they love the band and watch their eyes widen as the words flow. It becomes clear that The Once ain’t regular folk. They’ve built something unique within their genre, and something rare within the fan base that keeps them growing and going strong and they do not take that fan base for granted. “We give all we got to them because we know we can’t do what we want to do if they’re not with us,” says Hollett of those who have shown endless support for the group. It was this resonance with fans that launched their career and it is this deep relationship that continues to inspire the band to travel new paths, explore new territory, and create new music.
Geraldine Hollett’s voice is a large part of the band’s ethereal sound, and there is nowhere it would sit better than in between the rhythmic and supportive voices of Phil Churchill and Andrew Dale, and the lush soundscapes they build. The trio’s instrumentation and vocals meld together like gold, building something stronger together than any one songwriter could muster alone. Their harmonies grab you by the heart, and their music melts what’s left of it.
1101 2nd Ave E
Ontario, Canada N4K 1V8
M-F: 9am – 5pm